I like to think what truly drives business and keeps it going is the lessons and appraisals from the customers’ feedback. Just as the soul is the driving factor of the body. The soul holds to a certain level the direction to which a person is headed. As knowledge feeds the soul, so does actions taken on the suggestions and critics of the customers helps grow a business.
Knowing what your customers think of your services and what they think you can do to help serve them better is the true interpretation of business. No one is in the business of serving himself or herself. The first agenda of starting a business is always to help meet a need or create solutions to certain problems. Even if greedy entrepreneurs do it solely to make a profit off the people.
Irrespective of how well you think your business is booming, or how much of an expert you’ve become, you can never know how to serve everyone equally. Not everyone loves to have their hair styled in a certain way (even if popular). There are preferences also in the service of all businesses. While Mr. A might be extremely grateful for the service you rendered, Mr. B might just see it as what was expected of you to do, nothing more. Check out Britain’s finest customer reviews site; BritainReviews.co.uk on what a customer review should look like.
This is why it is important to at least request a channel of communication between you and your customers before and after every transaction. This way you get to see how well you can serve them in the future or know what they expect from your service.
Today many businesses have lost their loyal customers due to not paying ample attention to the things they have noticed about the business. Sometimes it is beyond you doing your part in providing high-quality content and products for the consumer. A customer cannot wish to be served in a particular way and you keep coming short or going in the opposite direction. Just like a teacher would be wasting his/her time on a student if she doesn’t at a point ask what method of assimilation works bests for him/her.
As business owners, taking full advantage of the customer review strategy of building a customized relationship with every client should be our drive. How best to know how to serve Mr. X than to allow Mr. X to communicate his thoughts. Customer reviews also help establish a level of importance for every client to you. By taking their corrections and observations to heart, they now feel like family. Not just some random customer you just started doing business with.
Since your main purpose is to provide solutions to the needs of your consumers, bad reviews will help fine-tune your skill. After landing a few successful business deals, most people lose focus and begin to slack in their duties to their clients. This is why bad reviews help in keeping you in check.